Automotive Forcast Looks Good! UP 5% for the First Quarter
North American production will increase about 5% during the first quarter, based on strengthening sales and continued recovery from Asian natural disasters. The better news is…this increasing trend should continue thru the rest of 2012.
Tracy Handler, an analyst with IHS Automotive, is predicting 3.6 million units to be sold in the first Quarter of 2012. This would immediately gear annual production to increase 5% or more.
Ford is announcing a 3% increase in production for Q1. It’s conservative, but it may be the right approach to take. No one wants to get caught with inventory that is either slow to sell or unsold.
Honda on the other hand is in a position of catch-up. They will increase their total production by about 11% !!. But remember they were dramatically hit by the Japanese quake. And the introduction of the new Civic was delayed by 6 months because of it.
IHS goes on to predict total production for 2012 at 13.8 million vehicles. Most analysts seem to agree with this number. If they are right things will go smoothly with sales and inventory about on a match. If they are wrong…well we’ll have to wait and see.
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